Immersion or dual-language programs* are now becoming popular in the US especially. However, elsewhere in the world they have existed for at least 150 years! To be successful, they must be carefully and thoughtfully designed and implemented. 
Public and non-public schools need health enrollments to survive, and for the majority this means an active and successful student recruitment program. An element of your school's overall marketing strategies, student recruitment is nonetheless separate and specialized. Most efforts produce a low return on investment, and many are actually ineffective. 
Income from the state (public schools) or tuition and other fees (non-public schools) can, and usually does, fall short of what your school needs or wants. So to make up or to augment that income, you will need to fundraise and believe me, everyone is sick of bake sales / cookie dough sales / spellathons which typically do not bring in sufficient to justify the effort anyway. I am not saying that bake sales / cookie dough sales / spellathons are not a good thing for an elementary class project in that they teach planning, organizing, the value of time and money and so on, but for the real cash you need, they just do not do.
Despite what happens in the classroom, what happens behind the scenes show clearly that a school is a business and must be run as such. This includes non-profits! Fewer things cause more problems for an administrator than funding, and funding issues are almost certainly the number one cause of school failures.
Despite some superficial approaches, and some structural similarities, educational marketing is not like other marketing. Few schools have the time, staff or funds to experiment or shotgun their message; schools need quick, cost-effective and proven approaches.
Starting a school is not as difficult as
it appears, and following a framework and avoiding certain pitfalls can
make it easier.
